AMC Theatres People Analytics Leader Shares Data Visualization Principles

At the SPARK Talent conference, Adam Murphy, Director of People Analytics for AMC Theatres, outlined how HR teams can move from collecting data to driving action. Murphy argued that AI has made analyzing large datasets easier, but the real challenge is making that data usable. He offered three design principles for HR data tools: accessibility (data available when needed), intuitiveness (easy to understand), and action-orientation (supports decisions). Murphy also emphasized that performance management requires two-way communication, with employees expressing their needs alongside supervisors, rather than data flowing only top-down.

Source: HR Daily Advisor. Original announcement: October 23, 2026.